In 2021 Ajua, a Kenyan customer experience platform acquired WayaWaya for an undisclosed amount. And have now acquired Rate My Service RMS in 2025, a Kenya customer and employee experience platform also for an undisclosed amount.
The acquisition is to ensure that Ajua and RMS offer scalable, secure and reliable integrations with google, meta platforms, for easy customer and employee engagement across Africa and globally especially the caribbean
According to the CEO of Ajua, Nyasha Mutsekwa, RMS offers Ajua an unprecedented ability to localize customer experience (CX) to enter diverse business sectors and markets, in order to drive innovation, and unparalleled precision in customer-focused growth across Africa..
This move helps Ajua to position its personalized market-specific CX strategy to support businesses through its comprehensive suite of solutions to enables businesses to gather, analyse and act on customer feedbacks in real time
Africa businesses are showing strong interest in merger and acquisition as a strategic approach to growth and market expansion and more importantly as an exit strategy for the founders and owners.